YouTube has no goals

Recently YouTube has come under fire from Japanese media companies to remove 30,000 copyright infringing clips from it's database. (via)
And now the Premier League has told the 101greatgoals.blogspot.com web site to stop putting clips of premiership goals on YouTube. It seems YouTube themselves disabled the clips but new links popped up on the 101greatgoals.blogspot.com web site. The web site is battling to keep going despite the attacks and it's going to be interesting to see how it all pans out as it could set the tone for the future of YouTube. (via)
We all knew this was inevitable and this is why Chad Hurley and Steve Chen sold to Google before the going got tough. A smart move on their part. But it is also now clear that some major revenue sharing deals were signed before the sale to Google than mean that not all the media corporation content will be removed from YouTube.
It's going to be interesting to see the fate of YouTube. I think it will last but only as long as it evolves. If it stands still it will be left behind like so much else . The internet users are fickle, and if something new and shiny comes along then we'll all be off there quick as a flash.